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Adler Roty's advert in the HoloNet News

"The Facinorous, Moliminous, Nefandous, Numamorous Adler Roty"
―A section of Roty's advertisement[src]

Adler Roty was a professional magician who claimed to be one of the Sorcerers of Tund,[1][2] an ancient sect of Sith mages.[3] In 23 BBY, Roty started a new show at the CoCo District Theatre on the planet of Coruscant, his homeworld, shortly before the onset of the Clone Wars.[1] Roty advertised it in HoloNet News into 22 BBY, using a trademarked tag-line, "It's not the Force! It's magic!," and claiming to be an influential, unspeakably wicked person who loved credits.[2]

Behind the scenesEdit

Adler Roty's advertisement appeared in Holonet News, an in-universe website created in 2002 to publicize the then-upcoming Star Wars: Episode II Attack of the Clones film. The word "numamorous" that appears in the spot is a misspelling of the word "nummamorous," meaning a person who loves money.[4]



Notes and referencesEdit