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Star Wars Force Friday

Force Friday

Force Friday is a Star Wars merchandising event.

The original Force Friday event was held on September 4, 2015. The event was a celebration of the release of Star Wars: Episode VII The Force Awakens and features the release of the film's toy and action-figure line, a number of new novels and reference books that are part of the Journey to Star Wars: The Force Awakens initiative, and other merchandise such as cosmetics.[1]

Rogue One: A Star Wars Story, the Star Wars anthology film, received a Force Friday event on September 30, 2016.[2] Disney and Lucasfilm Ltd. announced the release of new toys in conjunction with its "Go Rogue" initiative, which encourages fans to create their own stories or skits in the Star Wars galaxy.[3]

A Force Friday II event was held at midnight on September 1, 2017 for Star Wars: Episode VIII The Last Jedi.[4]

2015: The Force AwakensEdit

As part of its marketing initiative, The Walt Disney Company partnered with nine major brands: Covergirl & Max Factor, Duracell, FCA US, Pottery Barn Kids, General Mills, HP, Subway and Verizon.[5] Toys "R" Us also confirmed its participation in Force Friday, being held at all of its locations in the United States with the sole exception of stores located in Paramus, New Jersey. Visitors received a free Star Wars: The Force Awakens poster. As part of its event, Toys "R" Us held a contest with the winner offered an exclusive "Midnight Madness VIP Shopping Spree." The winner was Thomas Burns of Jacksonville, Florida.[6] Walmart also participated in the event, offering an exclusive Star Wars collectible that was previewed at Comic Con.[7]

In addition to in-store events, merchandise was also offered simultaneously online at retailers such the Disney Store and Amazon.com.[8]

Online leaks confirmed the existence of action figures for major new characters in the film, such as Finn and Rey, as well as bobbleheads of these characters and others like BB-8 and Kylo Ren.[9] On August 24, 2015, Hasbro Inc. released a catalog of its planned offerings for the event. These included character masks, various action figures, a "Battle Action Millennium Falcon", Micro Machines vehicles and more.[10]

On September 3, the Star Wars YouTube channel live streamed a worldwide unboxing event by Maker Studios. The event was broadcast from fifteen major cities, leading up to the midnight release of Force Friday products.[11]

2017: The Last JediEdit

Force Friday II was accompanied by an augmented reality event from September 1-3.[12]

BibliographyEdit

Notes and referencesEdit

  1. SWCustom-2011 Star Wars: The Force Awakens Products to Arrive on 'Force Friday', September 4 on StarWars.com (backup link)
  2. Orange, B. (February 13, 2016). Rogue One: A Star Wars Story Is Getting Its Own Force Friday This September. Movieweb. Retrieved on August 31, 2016.
  3. SWCustom-2011 'Go Rogue' and Tell Your Own Star Wars Story in Upcoming Contest on StarWars.com (backup link)
  4. Richwine, Lisa (February 16, 2017). Disney plans midnight 'Star Wars' event to unveil 'Last Jedi' toys. WHTC. Retrieved on February 16, 2017.
  5. Harwell, Drew (August 17, 2015). With the force of ‘Star Wars,’ Disney tightens grip on toy universe. Washington Post. Retrieved on August 20, 2015.
  6. Toys "R" Us: Star Wars 2015. Toys "R" Us. Retrieved on August 20, 2015.
  7. Barron, Andy (July 9, 2015). The Force is strong at Walmart: Company to offer a new generation of Star WarsTM merchandise at 12:01 a.m. on ‘Force Friday’. Walmart. Retrieved on August 20, 2015.
  8. Sept. 4 'Force Friday' merchandise launch is meant to stoke fan fervor for next 'Star Wars' film. San Jose Mercury News (August 18, 2015). Retrieved on August 20, 2015.
  9. Nutt, Shannon (August 17, 2015). Force Friday! A.K.A. Just Take All My Money, Disney!. High-Def digest. Retrieved on August 20, 2015.
  10. Smith, Troy (August 24, 2015). Hasbro unveils 'Star Wars: The Force Awakens' toys available 'Force Friday'. Cleveland.com. Retrieved on August 25, 2015.
  11. SWCustom-2011 The Force Awakens Around the World: Star Wars Fans Invited to Join Global Event on YouTube on StarWars.com (backup link)
  12. SWCustom-2011 Announcing Force Friday II's "Find the Force" AR Event on StarWars.com (backup link)

See alsoEdit

Star Wars: Episode VII The Force Awakens
Books
Full adaptations
Novel · Junior novel · Rey's Story · Finn's Story · Graphic Novel · Comic series
Storybook · Read-Along Storybook and CD · Golden Book · Shakespeare
Partial adaptations
Finn & Rey Escape! · Han & Chewie Return! · Rey Meets BB-8 · Finn & the First Order
Finn and Poe Team Up! · New Adventures · Finn's Mission · The Adventures of BB-8
Chaos at the Castle · The Fight in the Forest · Lightsaber Rescue · Rolling with BB-8! · The Chewbacca Story · Rey to the Rescue!
Character books
Before the Awakening · Rey's Survival Guide · Poe Dameron: Flight Log
Behind the scenes
The Art of · The Making of
Guide and reference books
Incredible Cross-Sections · The Visual Dictionary · Aliens of the Galaxy · Aliens and Ships of the Galaxy
Activity books
Ultimate Sticker Collection · Ultimate Sticker Collection: Stickerscapes · Book and Magnetic Playset · Activity Book with Stickers
Flashlight Adventure Book · Mix & Match · Head-to-Head · Mask Book · Ship Factory · Movie Theater Storybook
Video games
Disney Infinity 3.0 · LEGO Star Wars: The Force Awakens
Other material and merchandise
Force Friday · Journey to Star Wars: The Force Awakens · Soundtrack · LEGO The Force Awakens
[edit]
Star Wars: Episode VIII The Last Jedi
Books
Full adaptations
Novel · Junior novel
Partial adaptations
Rose and Finn's Mission · Rey's Journey
Character books
Cobalt Squadron · Chewie and the Porgs
Comics
Storms of Crait · DJ
Behind the scenes
The Art of
Guide and reference books
Bomber Command · Incredible Cross-Sections · The Visual Dictionary
Activity books
Heroes of the Galaxy · Book and Model: Make Your Own TIE Silencer
Ultimate Sticker Collection · Activity Book with Stickers
Play-a-Sound · Sound Book
Video games
Star Wars Battlefront II
Other material and merchandise
Force Friday II · Journey to Star Wars: The Last Jedi
[edit]

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