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Matt Martin is a member of the Lucasfilm Story Group at Lucasfilm Ltd., where he works as a creative executive.[2] In the third season of Star Wars Rebels, Martin's likeness was adopted for a new character, Mart Mattin, whose name is a tuckerization of Martin's name.[3]

Martin started at Lucasfilm in 2007 as the buyer/product developer for StarWarsShop.com before moving to the Lucasfilm digital team managing content for StarWars.com, overseeing social media and producing videos as the manager, digital content and community relations.

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