|Star Wars: The Power of the Force|
Following the 1983 theatrical release of Star Wars: Episode VI Return of the Jedi and the conclusion of the Star Wars original trilogy, Kenner was faced with the challenge of a Star Wars brand that was fading in popularity with no new films forthcoming. To try and resurrect fan interest in Star Wars toys, Kenner introduced a new overall brand concept in its 1985 The Power of the Force line, which featured aluminum character coins packaged with each action figure.
The Power of the Force re-released with a new packaging logo several figures previously available through Kenner's first three original trilogy product lines, including many released near the end of the Return of the Jedi line.
Although Star Wars author Stephen J. Sansweet notes in his 1999 book Star Wars: The Action Figure Archive that Kenner's The Power of the Force line began in 1985, he later stated in his 2012 book Star Wars: The Ultimate Action Figure Collection that the line began in 1984. In fact, the first five figures of The Power of the Force line were date-stamped in 1984 but were not officially released until 1985.
The Power of the Force failed to recapture the popularity of Kenner's original Star Wars line and was not renewed for a second series. From 1977 to 1985, Kenner's vintage Star Wars toy lines sold more than 250 million action figures, but with Star Wars fan interest descending to an all-time low by the end of the 1980s, Kenner was ultimately absorbed by Hasbro Inc. in 1991. After a ten-year hiatus, Kenner, under Hasbro ownership, released a new The Power of the Force line in 1995, which helped to rekindle modern-day Star Wars popularity.
|Organizations and titles||Sentient species||Vehicles and vessels||Weapons and technology||Miscellanea|
Organizations and titles
Vehicles and vessels
Weapons and technology
- Star Wars: The Action Figure Archive
- Star Wars: The Ultimate Action Figure Collection
- "Boba's Bounty"—Star Wars Insider Special Edition 2014